Janice Echevarria
DESIGNER + DIRECTOR
Crafting compelling stories is an art, strategy a science, and visual design a service. I've mastered the skillful art of seamlessly bringing these elements together. As a conceptual thinker with a robust design background, I thrive on exploring creative spaces to deliver impactful messages. As an accomplished Art Director, I bring a wealth of expertise to orchestrate end-to-end campaigns, showcasing a holistic approach to all my work.
Beyond the professional sphere, my sun-fueled obsession drives my joy in unplugging through outdoor activities. Drawing inspiration from the natural world, I find beauty in its simple elegance.
Reviews
“What sets Janice apart from anyone I’ve ever worked with is not just her professionalism, but her personality, hard work, and open-mindedness. She communicated clearly in regards to project goals and deadlines and made a welcoming space for constructive dialogue and collaboration.”
—Will Papadin, Creative Director @ TRAC!
“It’s not just that Janice is a skilled designer; it’s that nowhere before have I worked with a designer that thinks as holistically and strategically as she does. Janice is exceptionally talented at designing for every execution and she consistently approaches her work with how those mediums are connected to each other.”
—Aubrey Bergauer, CEO @ Changing the Narrative
“Janice is always willing to consider different points of view and go the extra mile to get something done. I always appreciated her professionalism, her commitment to the work, and her grace under pressure. She understands the interplay between brand marketing and visual design.”
—Anna Payawal, VP of Brand @ Serena & Lily
Experience
WORK
Senior Art Director Walmart
Art Director Serta Simmons Bedding
Senior Designer, Digital Creative Pottery Barn
Senior Designer SF Conservatory of Music
Digital Marketing Design Lead Serena & Lily
Brand Designer, Marketing Chronicle Books
Studio Manager + Design Assistant Charles De Lisle Interiors
VOLUNTEER
DEI Committee San Francisco Conservatory of Music
Graphic Designer 826 Valencia
Event Host The Design Kids
Production Assistant Cash Studios
Motion Graphics Intern Digitalcore
Designer Hunter’s Point Community Garden
Graphic Designer Market Street Prototype Festival
EDUCATION
BFA Graphic Design California College of the Arts
Paris in Motion Program California College of the Arts
AA Humanities + Science City College of San Francisco
AWARDS + RECOGNITION
Star Award Chronicle Books
Exhibition Presenter California College of the Arts
Students to Watch Graphic Design USA